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You should really only read this if you are already experiencing some level of success.
This letter, this event, this experience is for those that want more success
and want it faster and predictably.

 
What is the single most probable reason you do not have the business you've dreamed of?
 
Marketing. Or, more likely, a lack thereof.
 
Are you a new business that needs high income generated quickly? Or are you a long time business owner whose company stopped growing long ago? Or are you doing really well but just want to take it to the next level?
 
Is marketing a confusing subject for you? Too much to know? Too difficult to apply? Can't squeeze it in with all your other responsibilities?
 
Is generating an abundance of leads something only other companies do?
 
Don't know how much you should spend on marketing? Don't know what will get you the best return on your marketing dollars?
 
These are such common questions that so many of my clients have.
 
Why, did I - Joy Gendusa, high school dropout -make the Inc 500 list with absolutely ZERO capital investment, no partners, and no formal business education??
 
Marketing. I'm good at it.

But I learned the hard way - trial and error. Over the past eight years I've learned what works, what doesn't, and how to get the maximum results from the least amount of money.
 
I go to many different seminars and conferences throughout the year to continuously educate myself with the hopes of improving the bottom line. Sometimes just one idea implemented gives enormous ROI (return on investment)… for example I learned a way to get my leads WAY up and the cost per lead way down. I implemented this simple tool into my overall marketing and it worked like magic. We started this new system January 2007 and the amount of money we saved from then until now is over $140,000!!!!!. We will teach you this technique at our boot camp. And this is just ONE teeny datum that's easy to implement!!!
 
These are actual PostcardMania graphs of the total weekly number of Qualified Leads into PostcardMania
and our Cost per Lead.

 
"I just had to write to tell you how much I enjoyed meeting you this weekend. I loved both the conference and the people that you chose to be speakers. I know that I absorbed a great deal, and I am going to work diligently to put into practice all I learned."
- Rita Goldberg, British Swim School
"Boot Camp was awesome!!!. The fast pace was perfect and much needed in a 2 day seminar setting. I have been through other presentations before and even participated in some small training/speaking functions and this by far was the best. I would do it again and again and again! I really would! High energy is what turns people on and that is exactly what I got out of your boot camp. I have very high standards so I would not take the time to tell you this if I truly did believe it! Thanks again for everything. You're the best!"
- Dave Durham, AAA Best Insurance
And I don't only use postcards to market. Sure, postcards were my number one staple for my first three years in business but I heavily use the internet, publicity, and email now, as well.
 
It has always been a purpose of mine to help people. I discovered that I really enjoy helping those that help themselves. Like entrepreneurs. That is why I teamed up with the brilliant publicity genius (and one of my best friends), Marsha Friedman - CEO of EMSI, Inc. a national PR and Advertising agency. We pulled together a group of fantastically competent marketing professionals with the best credentials to spend a couple of days teaching you everything they know about how to get the best response.
 
We won't just be imparting knowledge. We will provide practical exercises in each area of marketing so that you can walk away knowing that you can go home and implement what you've learned. This is unlike any other Marketing Boot Camp out there.
 
I am at a point where I don't need to work everyday and I can sit back and watch my company expand and become more profitable year after year with very little intervention from me!
 
If you want to achieve the success that I have then don't procrastinate and register now for our POWER MarketingMania Boot Camp before all seats are sold out. Click here to view the seminar agenda.
 
Do I need to put this event together for the income? The answer is 'no'. I WANT to do this. I want to help entrepreneurs grow their companies so that they can achieve for themselves what they want to achieve. I also believe that small to medium sized businesses are the backbone of this country and that by helping these types of organizations grow I can effect change for the better in our economy. Sounds a bit grandiose, but in 1998, when I started my business, I had two small children and barely enough money to make ends meet. Today I employ 160 people and if I can do it ANYONE can do it. Register Now!
 
Let me tell you a little about this boot camp - we surveyed literally thousands of marketing professionals and business owners and asked them what they didn't like about previous marketing seminars they'd been to and what they loved. (Being marketers, of course we surveyed!)
 
It was incredible what we learned:
 
•  You don't want to be talked at by boring speakers.
•  You don't want to be up-sold expensive packages or materials.
•  You want it to be free. (ha, ha - that's not happening)
•  You want to walk away with jewels of information you can easily implement in your company and not be confused or overwhelmed with all the data.
•  You want to know how to make more money.
•  You want to know how to get a great response.
•  You want to learn about all types of marketing including: direct mail with postcards, internet marketing and email marketing.
•  You want to learn up to date, state of the art marketing techniques being used by the most successful companies.
•  You want to hear from experts who have done this successfully for themselves and are not just paid public speakers or consultants.
•  You want to be inspired and go home with energy to expand your business.

 
It is not enough anymore to use only one marketing media and sometimes we get into a rut and we do the same thing over and over again because it worked once or often, but a long time ago.
 
In this day and age you need to be proficient in all aspects of marketing. It costs money and you want your money well spent. You want to understand what you're paying for and whether or not it will get you the response you want, before you spend the money.
 
Here are just a few of the things you will learn at this Boot Camp:

•  What is the best way for your company to market? (internet, direct mail, tv/radio, PR, etc.)?
•  What do you need to know in order to make smart marketing decisions?
•  What do you absolutely need on your website (and what must you avoid)?
•  How can you get on-line leads for free and get more exposure overall on the internet?
•  How do you make it super easy for visitors to find what they want and buy now?
•  What is Search Engine Optimization?
•  What is pay-per-click? Do you need this?
•  What are Google Ad Words? Do you need them?
•  What is the secret to getting prospects to your website and what must occur the instant they arrive?
•  Learn to write fantastically gripping copy that gets instant results.
•  What are the seven points you must include on your postcard?
•  What should you definitely leave off of your postcard?
•  How should you calculate your return on investment (ROI)?
•  How often should you mail to the same list?
•  How do you determine who your best target market is?
•  Where do you find the most accurate, cost effective mailing lists? And how do you know that you have found them?
•  What questions should you ask a list vendor and what should the answers be before making a purchase?
•  What is the latest, greatest marketing secret in regards to promoting your website that only a handful of companies (successful ones) have discovered and are using?
•  What is the difference between publicity and advertising?
•  Should you be using radio and/or TV to advertise? Which is best for your business? Can you even afford it?
•  How can you get your local newspaper to do a story on your business?
•  How can you become a guest on radio or TV to promote your business?
•  How to think "outside the box". Learn a bunch of super clever marketing ideas that have proven success.
•  How do you get people to open your email blast and read it?
•  And MUCH, MUCH more!

 
"The speakers were brilliant, the information priceless, your staff was beyond outstanding, accommodating, friendly and professional... I did enjoy the entire experience and would recommend that everyone who wants a successful marketing plan attend. It was truly a pleasure to have met you."
- Frank Page, Zytech Painting
"The boot camp was wonderful. I really enjoyed it. I am motivated to market like crazy. If there is a part II let me know. I will be there. The speakers were wonderful and so was Joy. In the short time I saw her personality; I can say she is certainly an inspiration to business owners. The boot camp was well organized, informational, and worth every penny."
- Christina Leidenheimer, ISR Physical Therapy"
Something we are very excited about is that there will be a two hour session at the end, where you will actually develop a marketing action plan for your company that you can begin implementing as soon as you get home. We will have competent marketing professionals who will be available to help you one-on-one so that you feel great about your plan before you leave.
 
One more thing... as soon as you register you can send us any marketing questions you want answered - and we'll make sure they get addressed as part of the boot camp content.
 
The heavens above only know what your return on investment will be. The sky is the limit. Marketing can help you achieve any business goal you desire. Even if you implement just one brilliant gem you learn at our boot camp - it will have paid for itself many, many times over.

If you've read this far and are still not convinced, just close your browser now. This is not for you. Bye.
 
For those of you that kept reading...We are really excited about this boot camp - We hope you join us. We'd love to meet you in person, talk to you about your business and see how we can help you. Register Now.
 
Best,


Joy Gendusa Marsha Friedman
Joy Gendusa
Owner/Founder, PostcardMania
Marsha Friedman
EMSI, Inc.

P.S. In the meantime, if you want to email me and ask me anything regarding business or marketing - I have a blog and would love to help you - gratis. Check it out!

P.P.S. I probably shouldn't even put this in here - but if you're interested in business management, I can help you with that too. I'm passionate about this subject as well.

If you want to expand your business - your investment to attend is $1,195. Plus, you really can't lose anything - because if you're not satisfied we'll refund your registration fee. Register Now »

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